Global filmmakers to capture paradise through their lens
Ten passionate travellers have been invited to visit Tropical North Queensland in February to capture the destination’s visitor experiences as part of a new global tourism marketing campaign.
The travellers range from a Kiwi drive-holiday enthusiast to a Canadian documentary filmmaker.
Tourism and Events Queensland (TEQ) Group Executive, Marketing, Steve McRoberts said the campaign was the third instalment of the destination’s Paradise-themed marketing initiatives, led by TEQ in partnership with Tourism Tropical North Queensland and Qantas.
“A world-wide search began in November for 10 global travellers to visit the destination and capture the beauty of Tropical North Queensland paradise through their lens,” Mr McRoberts said.
“The campaign attracted almost 100 entries from 15 countries which were of a particularly high standard and were published on ExploreTNQ.com.au.
“Entries closed on 21 December and were reviewed, with nine finalists chosen and a tenth decided based on the high level of engagement they achieved for their entry on social media.
“It has been terrific to see the passion and creativity the entries have demonstrated for Tropical North Queensland’s visitor experiences.”
Mr McRoberts said following the visit, the films would be reviewed by a panel of tourism and marketing experts and the person with the most captivating story would win a prize worth AUD$20,000.
“Vision captured during the trip will focus on the Tropical North’s Indigenous culture, the reef and rainforest, wildlife and outdoor adventure.
“The films will feature on ExploreTNQ.com.au, social media, and television commercials in Sydney, Melbourne and Brisbane, which will also promote Qantas travel deals.
“The footage will also appear abroad in four of Queensland’s key international markets, including New Zealand, the US, Europe and the UK.”
Tourism Tropical North Queensland CEO Alex de Waal said having visitors to Tropical North Queensland become advocates for the region was a powerful form of marketing.
“Paradise Through Your Lens encourages travel enthusiasts to share their perspective of our paradise and is a primary component of TTNQ’s advocacy strategy,” he said.
Ten finalists (in no particular order):
1. Ben Williams, USA
2. Brodie Rocca, Australia
3. David Copithorne, Canada
4. Edward Saltau, Australia
5. Jarrad Seng, Australia
6. Nicholas Covelli, Australia
7. Romain Leclerc, France
8. Ross Mackay, New Zealand
9. Shawn Lowe, USA
10. Jemma Craig, Australia
For more information about the finalists or Paradise Through Your Lens, visit ExploreTNQ.com.au
To book a holiday in Tropical North Queensland paradise visit Queensland.com
Tourism and Events Queensland: 07 3535 5840 or 0426 239 431
Tourism Tropical North Queensland: 0419 643 494
Filming Paradise Through Jemma’s Lens: